“The 4 Types of Data Analytics• Descriptive: Answers the question, ‘What Happened?’.• Diagnostic: Commonly used in engineering and sciences to diagnose ‘what went wrong?’.• Predictive: Used to predict for future trends and events based on statistical or mathematical modeling of current and historical data.• Prescriptive: Used to tell you what to do to achieve a desired result. Based on the findings of predictive analytics.” Lillian Pierson ( May 11, 2015 )
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