“1. Think carefully about which projects you take on.2. Use as much data as you can from as many places as possible.3. Don’t just use internal customer data.4. Have a clear sampling strategy.5. Always use a holdout sample.6. Spend time on ‘throwaway’ modelling.7. Refresh your model regularly.8. Make sure your insights are meaningful to other people.9. Use your model in the real world.” Rachel Clinton ( January 7, 2015 )
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