Customer Analytics from Wharton Executive Education gives you an actionable plan to analyze your customer data by delving into specific collection methodologies and patterns for predictive behavior. Become empowered and learn how to make better decisions that can drive success throughout your company.
Fueled with the world-renowned research and thought leadership of the Wharton Customer Analytics Initiative (WCAI), this timely and relevant marketing program will help you: | | |- Strengthen your strategic decision making through a deeper understanding of your customer data- Utilize the latest modeling tools to predict future end-user behavior- Apply real-world customer analytics initiatives currently used by top firms- Develop data-driven recommendations to move your organization forward | | |