Learn how to create data-driven marketing team

转载自：http://feedproxy.google.com/~r/kdnuggets-data-mining-analytics/~3/0DVLr6IyFMY/mads-learn-create-data-driven-marketing-team.html

Matt Mayo Editor
发表于

 

What Happens When a Marketing Team Turns Data-driven

Day: Monday, November 26, 2018Time: 2:00pm EST/ 11:00am PST |About the Presenter:| || |Jessica HoseDirector, Marketing Analytics, Thrivent Financial|

Jessica has been working in the digital space for over 16 years, specializing in marketing analytics, A/B and multivariate testing, and digital marketing.  She currently leads Marketing Analytics and Digital Marketing at Thrivent Financial; however, has worked in CPG and ecommerce supporting large brands such as Microsoft, Adobe, Target, UnitedHealth Group, and RBC Wealth Management.